Reebok has a lot of great motion graphic commercials. There is one that I just saw on TV that looks like they rotoscoped a basketball player and it was way sweeter (more sweet?) and i couldn't find it. This one is still pretty cool. I like how they show the person running and how the shoe works.
I really like how the shoe comes to life as the lines outline it. They really get their point across without having to add any verbal words. I really liked the simple idea and the usage of the "rotoscope" style with the lines to connect everything and show emphasis and how things work. Sweet video and good sound effects.
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